As of 2026-03-30, Aesop's data on the DeepSeek platform in the 手部护理 category shows: The overall mention rate is 8.93%, above the industry average by 6.0 percentage points, showing notable performance. The first mention rate is only 3.57%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (7.14%) is slightly higher than negative (1.79%), continue monitoring public sentiment. Among 6 competitors in the same category, Aesop's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
Aesop's Mention Rate is 8.93%, lower than 0.6% of competitors
Aesop's First Mention is 3.57%, lower than 0.9% of competitors
Aesop's Preferred Rate is 9.52%, lower than 100.0% of competitors
Aesop's Positive Rate is 7.14%, lower than 8.9% of competitors
Aesop's Negative Rate is 1.79%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| 悦悦罗兰 | 50% | 19.64% | 23.81% | 50% | 5.36% | View Details |
| 欧欧舒丹 | 48.21% | 5.36% | 0% | 44.64% | 8.93% | View Details |
| 黛黛馥莉 | 46.43% | 19.64% | 14.29% | 46.43% | 7.14% | View Details |
| 凡凡士林 | 42.86% | 1.79% | 0% | 39.29% | 10.71% | View Details |
| nnyny | 33.93% | 0% | 0% | 33.93% | 5.36% | View Details |
| 玉玉泽 | 30.36% | 0% | 0% | 28.57% | 5.36% | View Details |
| AAesop (Current Brand) | 8.93% | 3.57% | 9.52% | 7.14% | 1.79% | View Details |
