As of 2026-04-02, Aesop's data on the DeepSeek platform in the 香膏 category shows: The overall mention rate is 1.79%, above the industry average by 0.1 percentage points, showing notable performance. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (1.79%) is slightly higher than negative (0.00%), continue monitoring public sentiment. Among 6 competitors in the same category, Aesop's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
Aesop's Mention Rate is 1.79%, lower than 0.6% of competitors
Aesop's First Mention is 0.00%, lower than 0.9% of competitors
Aesop's Preferred Rate is 0.00%, lower than 100.0% of competitors
Aesop's Positive Rate is 1.79%, lower than 8.9% of competitors
Aesop's Negative Rate is 0.00%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| DDiptyque | 62.5% | 39.29% | 38.1% | 57.14% | 16.07% | View Details |
| LLe Labo | 39.29% | 3.57% | 4.76% | 33.93% | 3.57% | View Details |
| AAHRES | 33.93% | 0% | 0% | 28.57% | 8.93% | View Details |
| LLush | 23.21% | 1.79% | 4.76% | 21.43% | 3.57% | View Details |
| 香香约 | 23.21% | 1.79% | 4.76% | 21.43% | 0% | View Details |
| DDior | 17.86% | 3.57% | 0% | 16.07% | 3.57% | View Details |
| AAesop (Current Brand) | 1.79% | 0% | 0% | 1.79% | 0% | View Details |
