As of 2026-03-31, Aesop（伊索）'s data on the DeepSeek platform in the 个人护理 category shows: The overall mention rate is 2.04%, below the industry average by 1.5 percentage points, with significant room for improvement. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (2.04%) is slightly higher than negative (0.00%), continue monitoring public sentiment. Among 6 competitors in the same category, Aesop（伊索）'s overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
Aesop（伊索）'s Mention Rate is 2.04%, lower than 0.6% of competitors
Aesop（伊索）'s First Mention is 0.00%, lower than 0.9% of competitors
Aesop（伊索）'s Preferred Rate is 0.00%, lower than 100.0% of competitors
Aesop（伊索）'s Positive Rate is 2.04%, lower than 8.9% of competitors
Aesop（伊索）'s Negative Rate is 0.00%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| HHBN | 30.61% | 4.08% | 0% | 22.45% | 16.33% | View Details |
| 联联合利华 | 30.61% | 0% | 0% | 22.45% | 2.04% | View Details |
| 舒舒肤佳 | 28.57% | 4.08% | 9.52% | 20.41% | 8.16% | View Details |
| 多多芬 | 28.57% | 0% | 0% | 8.16% | 2.04% | View Details |
| 欧欧莱雅 | 26.53% | 14.29% | 0% | 22.45% | 10.2% | View Details |
| 海海飞丝 | 26.53% | 0% | 0% | 2.04% | 0% | View Details |
| AAesop（伊索） (Current Brand) | 2.04% | 0% | 0% | 2.04% | 0% | View Details |
