As of 2026-04-02, 爱马仕's data on the DeepSeek platform in the 高端护肤品 category shows: The overall mention rate is 3.57%, above the industry average by 0.4 percentage points, showing notable performance. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (1.79%) is slightly higher than negative (0.00%), continue monitoring public sentiment. Among 6 competitors in the same category, 爱马仕's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
爱马仕's Mention Rate is 3.57%, lower than 0.6% of competitors
爱马仕's First Mention is 0.00%, lower than 0.9% of competitors
爱马仕's Preferred Rate is 0.00%, lower than 100.0% of competitors
爱马仕's Positive Rate is 1.79%, lower than 8.9% of competitors
爱马仕's Negative Rate is 0.00%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| 赫赫莲娜 | 44.64% | 3.57% | 0% | 33.93% | 12.5% | View Details |
| 海海蓝之谜 | 42.86% | 10.71% | 0% | 37.5% | 14.29% | View Details |
| SSK-II | 28.57% | 0% | 0% | 17.86% | 0% | View Details |
| 娇娇兰 | 28.57% | 0% | 0% | 16.07% | 1.79% | View Details |
| 雅雅诗兰黛 | 26.79% | 0% | 0% | 16.07% | 1.79% | View Details |
| 兰兰蔻 | 25% | 5.36% | 0% | 14.29% | 0% | View Details |
| 爱爱马仕 (Current Brand) | 3.57% | 0% | 0% | 1.79% | 0% | View Details |
