As of 2026-03-29, 爱马仕's data on the DeepSeek platform in the 商务风衣 category shows: The overall mention rate is 0.00%, below the industry average by 2.0 percentage points, with significant room for improvement. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Negative mention rate (0.00%) has exceeded positive (0.00%), it is recommended to immediately initiate reputation repair. Among 6 competitors in the same category, 爱马仕's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
爱马仕's Mention Rate is 0.00%, lower than 0.6% of competitors
爱马仕's First Mention is 0.00%, lower than 0.9% of competitors
爱马仕's Preferred Rate is 0.00%, lower than 100.0% of competitors
爱马仕's Positive Rate is 0.00%, lower than 8.9% of competitors
爱马仕's Negative Rate is 0.00%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| BBurberry | 58.93% | 48.21% | 23.81% | 55.36% | 23.21% | View Details |
| AAquascutum | 41.07% | 1.79% | 4.76% | 37.5% | 8.93% | View Details |
| MMax Mara | 21.43% | 0% | 0% | 19.64% | 7.14% | View Details |
| 海海澜之家 | 16.07% | 0% | 0% | 16.07% | 8.93% | View Details |
| 七七匹狼 | 16.07% | 0% | 0% | 16.07% | 1.79% | View Details |
| 利利郎 | 14.29% | 1.79% | 0% | 14.29% | 5.36% | View Details |
| 爱爱马仕 (Current Brand) | 0% | 0% | 0% | 0% | 0% | View Details |
