As of 2026-03-31, 宝洁's data on the DeepSeek platform in the 个人护理 category shows: The overall mention rate is 18.37%, above the industry average by 16.5 percentage points, showing notable performance. The first mention rate is only 4.08%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (16.33%) is slightly higher than negative (2.04%), continue monitoring public sentiment. Among 6 competitors in the same category, 宝洁's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
宝洁's Mention Rate is 18.37%, lower than 0.6% of competitors
宝洁's First Mention is 4.08%, lower than 0.9% of competitors
宝洁's Preferred Rate is 0.00%, lower than 100.0% of competitors
宝洁's Positive Rate is 16.33%, lower than 8.9% of competitors
宝洁's Negative Rate is 2.04%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| HHBN | 30.61% | 4.08% | 0% | 22.45% | 16.33% | View Details |
| 联联合利华 | 30.61% | 0% | 0% | 22.45% | 2.04% | View Details |
| 舒舒肤佳 | 28.57% | 4.08% | 9.52% | 20.41% | 8.16% | View Details |
| 多多芬 | 28.57% | 0% | 0% | 8.16% | 2.04% | View Details |
| 欧欧莱雅 | 26.53% | 14.29% | 0% | 22.45% | 10.2% | View Details |
| 海海飞丝 | 26.53% | 0% | 0% | 2.04% | 0% | View Details |
| 宝宝洁 (Current Brand) | 18.37% | 4.08% | 0% | 16.33% | 2.04% | View Details |
