As of 2026-04-03, Burberry's data on the DeepSeek platform in the 男装 category shows: The overall mention rate is 5.36%, above the industry average by 3.4 percentage points, showing notable performance. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (5.36%) is slightly higher than negative (0.00%), continue monitoring public sentiment. Among 6 competitors in the same category, Burberry's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
Burberry's Mention Rate is 5.36%, lower than 0.6% of competitors
Burberry's First Mention is 0.00%, lower than 0.9% of competitors
Burberry's Preferred Rate is 0.00%, lower than 100.0% of competitors
Burberry's Positive Rate is 5.36%, lower than 8.9% of competitors
Burberry's Negative Rate is 0.00%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| 海海澜之家 | 53.57% | 25% | 0% | 46.43% | 17.86% | View Details |
| 雅雅戈尔 | 50% | 3.57% | 4.76% | 48.21% | 12.5% | View Details |
| 优优衣库 | 46.43% | 1.79% | 0% | 44.64% | 10.71% | View Details |
| 九九牧王 | 41.07% | 0% | 0% | 41.07% | 10.71% | View Details |
| 杰杰尼亚 | 37.5% | 14.29% | 9.52% | 35.71% | 12.5% | View Details |
| GGXG | 30.36% | 0% | 0% | 30.36% | 3.57% | View Details |
| BBurberry (Current Brand) | 5.36% | 0% | 0% | 5.36% | 0% | View Details |
