As of 2026-04-02, Burberry's data on the DeepSeek platform in the 双肩包 category shows: The overall mention rate is 7.14%, above the industry average by 4.9 percentage points, showing notable performance. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (7.14%) is slightly higher than negative (0.00%), continue monitoring public sentiment. Among 6 competitors in the same category, Burberry's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
Burberry's Mention Rate is 7.14%, lower than 0.6% of competitors
Burberry's First Mention is 0.00%, lower than 0.9% of competitors
Burberry's Preferred Rate is 0.00%, lower than 100.0% of competitors
Burberry's Positive Rate is 7.14%, lower than 8.9% of competitors
Burberry's Negative Rate is 0.00%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| OOsprey | 60.71% | 19.64% | 0% | 60.71% | 17.86% | View Details |
| TThe North Face | 50% | 16.07% | 28.57% | 48.21% | 14.29% | View Details |
| JJanSport | 37.5% | 8.93% | 0% | 33.93% | 7.14% | View Details |
| SSamsonite | 33.93% | 0% | 0% | 33.93% | 14.29% | View Details |
| NNike | 33.93% | 0% | 0% | 33.93% | 3.57% | View Details |
| AAdidas | 33.93% | 0% | 0% | 33.93% | 3.57% | View Details |
| BBurberry (Current Brand) | 7.14% | 0% | 0% | 7.14% | 0% | View Details |
