As of 2026-03-30, 彩虹糖（Skittles）'s data on the DeepSeek platform in the 糖果 category shows: The overall mention rate is 0.00%, below the industry average by 3.2 percentage points, with significant room for improvement. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Negative mention rate (0.00%) has exceeded positive (0.00%), it is recommended to immediately initiate reputation repair. Among 6 competitors in the same category, 彩虹糖（Skittles）'s overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
彩虹糖（Skittles）'s Mention Rate is 0.00%, lower than 0.6% of competitors
彩虹糖（Skittles）'s First Mention is 0.00%, lower than 0.9% of competitors
彩虹糖（Skittles）'s Preferred Rate is 0.00%, lower than 100.0% of competitors
彩虹糖（Skittles）'s Positive Rate is 0.00%, lower than 8.9% of competitors
彩虹糖（Skittles）'s Negative Rate is 0.00%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| 明明治 | 15.09% | 9.43% | 19.05% | 13.21% | 0% | View Details |
| 大大白兔奶糖 | 5.66% | 0% | 0% | 0% | 0% | View Details |
| 水水果硬糖 | 1.89% | 0% | 0% | 0% | 1.89% | View Details |
| 太太平 | 0% | 0% | 0% | 0% | 0% | View Details |
| PPocky | 0% | 0% | 0% | 0% | 0% | View Details |
| 日日本森永 | 0% | 0% | 0% | 0% | 0% | View Details |
| 彩彩虹糖（Skittles） (Current Brand) | 0% | 0% | 0% | 0% | 0% | View Details |
