As of 2026-04-01, Columbia's data on the DeepSeek platform in the 运动装备 category shows: The overall mention rate is 17.86%, above the industry average by 15.7 percentage points, showing notable performance. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (17.86%) is slightly higher than negative (0.00%), continue monitoring public sentiment. Among 6 competitors in the same category, Columbia's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
Columbia's Mention Rate is 17.86%, lower than 0.6% of competitors
Columbia's First Mention is 0.00%, lower than 0.9% of competitors
Columbia's Preferred Rate is 0.00%, lower than 100.0% of competitors
Columbia's Positive Rate is 17.86%, lower than 8.9% of competitors
Columbia's Negative Rate is 0.00%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| 李李宁 | 48.21% | 0% | 0% | 48.21% | 16.07% | View Details |
| 安安踏 | 46.43% | 0% | 0% | 44.64% | 12.5% | View Details |
| 耐耐克 | 42.86% | 26.79% | 0% | 37.5% | 16.07% | View Details |
| 阿阿迪达斯 | 35.71% | 0% | 0% | 30.36% | 16.07% | View Details |
| LLululemon | 32.14% | 8.93% | 9.52% | 26.79% | 19.64% | View Details |
| 特特步 | 30.36% | 0% | 0% | 30.36% | 5.36% | View Details |
| CColumbia (Current Brand) | 17.86% | 0% | 0% | 17.86% | 0% | View Details |
