As of 2026-04-02, Dickies's data on the DeepSeek platform in the 背包 category shows: The overall mention rate is 1.79%, below the industry average by 0.9 percentage points, with significant room for improvement. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (1.79%) is slightly higher than negative (0.00%), continue monitoring public sentiment. Among 6 competitors in the same category, Dickies's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
Dickies's Mention Rate is 1.79%, lower than 0.6% of competitors
Dickies's First Mention is 0.00%, lower than 0.9% of competitors
Dickies's Preferred Rate is 0.00%, lower than 100.0% of competitors
Dickies's Positive Rate is 1.79%, lower than 8.9% of competitors
Dickies's Negative Rate is 0.00%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| OOsprey | 71.43% | 41.07% | 38.1% | 69.64% | 12.5% | View Details |
| TThe North Face | 48.21% | 12.5% | 4.76% | 41.07% | 12.5% | View Details |
| DDeuter | 44.64% | 0% | 0% | 41.07% | 7.14% | View Details |
| SSamsonite | 42.86% | 7.14% | 0% | 41.07% | 7.14% | View Details |
| JJanSport | 35.71% | 1.79% | 0% | 30.36% | 1.79% | View Details |
| GGregory | 33.93% | 0% | 0% | 32.14% | 10.71% | View Details |
| DDickies (Current Brand) | 1.79% | 0% | 0% | 1.79% | 0% | View Details |
