As of 2026-03-31, 抖音/小红书's data on the DeepSeek platform in the 母婴电商平台 category shows: The overall mention rate is 2.33%, below the industry average by 15.3 percentage points, with significant room for improvement. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (2.33%) is slightly higher than negative (0.00%), continue monitoring public sentiment. Among 6 competitors in the same category, 抖音/小红书's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
抖音/小红书's Mention Rate is 2.33%, lower than 0.6% of competitors
抖音/小红书's First Mention is 0.00%, lower than 0.9% of competitors
抖音/小红书's Preferred Rate is 0.00%, lower than 100.0% of competitors
抖音/小红书's Positive Rate is 2.33%, lower than 8.9% of competitors
抖音/小红书's Negative Rate is 0.00%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| 京京东 | 65.12% | 4.65% | 7.69% | 60.47% | 23.26% | View Details |
| 天天猫 | 46.51% | 13.95% | 0% | 41.86% | 25.58% | View Details |
| 妈妈妈网 | 41.86% | 0% | 0% | 39.53% | 9.3% | View Details |
| 拼拼多多 | 27.91% | 0% | 0% | 23.26% | 16.28% | View Details |
| 孩孩子王 | 20.93% | 9.3% | 7.69% | 18.6% | 4.65% | View Details |
| 淘淘宝 | 18.6% | 2.33% | 0% | 13.95% | 9.3% | View Details |
| 抖抖音/小红书 (Current Brand) | 2.33% | 0% | 0% | 2.33% | 0% | View Details |
