As of 2026-03-30, e.l.f.'s data on the DeepSeek platform in the 唇线笔 category shows: The overall mention rate is 1.79%, below the industry average by 0.7 percentage points, with significant room for improvement. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (1.79%) is slightly higher than negative (0.00%), continue monitoring public sentiment. Among 6 competitors in the same category, e.l.f.'s overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
e.l.f.'s Mention Rate is 1.79%, lower than 0.6% of competitors
e.l.f.'s First Mention is 0.00%, lower than 0.9% of competitors
e.l.f.'s Preferred Rate is 0.00%, lower than 100.0% of competitors
e.l.f.'s Positive Rate is 1.79%, lower than 8.9% of competitors
e.l.f.'s Negative Rate is 0.00%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| NNARS | 51.79% | 16.07% | 28.57% | 51.79% | 8.93% | View Details |
| CCEZANNE | 39.29% | 0% | 0% | 39.29% | 5.36% | View Details |
| NNYX | 33.93% | 1.79% | 0% | 32.14% | 7.14% | View Details |
| GGivenchy | 28.57% | 0% | 0% | 28.57% | 0% | View Details |
| BBobbi Brown | 28.57% | 0% | 0% | 25% | 0% | View Details |
| RRhode | 26.79% | 0% | 0% | 23.21% | 14.29% | View Details |
| ee.l.f. (Current Brand) | 1.79% | 0% | 0% | 1.79% | 0% | View Details |
