As of 2026-04-02, e.l.f.'s data on the DeepSeek platform in the 化妆美容 category shows: The overall mention rate is 0.00%, below the industry average by 2.5 percentage points, with significant room for improvement. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Negative mention rate (0.00%) has exceeded positive (0.00%), it is recommended to immediately initiate reputation repair. Among 6 competitors in the same category, e.l.f.'s overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
e.l.f.'s Mention Rate is 0.00%, lower than 0.6% of competitors
e.l.f.'s First Mention is 0.00%, lower than 0.9% of competitors
e.l.f.'s Preferred Rate is 0.00%, lower than 100.0% of competitors
e.l.f.'s Positive Rate is 0.00%, lower than 8.9% of competitors
e.l.f.'s Negative Rate is 0.00%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| 雅雅诗兰黛 | 31.48% | 3.7% | 4.76% | 20.37% | 5.56% | View Details |
| 珀珀莱雅 | 31.48% | 0% | 0% | 27.78% | 9.26% | View Details |
| 海海蓝之谜 | 29.63% | 3.7% | 0% | 16.67% | 14.81% | View Details |
| 毛毛戈平 | 29.63% | 0% | 0% | 22.22% | 5.56% | View Details |
| 欧欧莱雅 | 27.78% | 3.7% | 0% | 22.22% | 5.56% | View Details |
| 巴巴黎欧莱雅 | 22.22% | 1.85% | 0% | 20.37% | 1.85% | View Details |
| ee.l.f. (Current Brand) | 0% | 0% | 0% | 0% | 0% | View Details |
