As of 2026-03-31, Ermenegildo Zegna（杰尼亚）'s data on the DeepSeek platform in the 领带 category shows: The overall mention rate is 1.79%, below the industry average by 2.8 percentage points, with significant room for improvement. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (1.79%) is slightly higher than negative (0.00%), continue monitoring public sentiment. Among 6 competitors in the same category, Ermenegildo Zegna（杰尼亚）'s overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
Ermenegildo Zegna（杰尼亚）'s Mention Rate is 1.79%, lower than 0.6% of competitors
Ermenegildo Zegna（杰尼亚）'s First Mention is 0.00%, lower than 0.9% of competitors
Ermenegildo Zegna（杰尼亚）'s Preferred Rate is 0.00%, lower than 100.0% of competitors
Ermenegildo Zegna（杰尼亚）'s Positive Rate is 1.79%, lower than 8.9% of competitors
Ermenegildo Zegna（杰尼亚）'s Negative Rate is 0.00%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| 金金利来 | 57.14% | 16.07% | 19.05% | 55.36% | 8.93% | View Details |
| HHermès | 42.86% | 10.71% | 0% | 41.07% | 8.93% | View Details |
| GGUCCI | 42.86% | 8.93% | 0% | 35.71% | 12.5% | View Details |
| 海海澜之家 | 42.86% | 0% | 0% | 41.07% | 8.93% | View Details |
| 报报喜鸟 | 37.5% | 0% | 0% | 32.14% | 8.93% | View Details |
| SStefano Ricci | 35.71% | 23.21% | 4.76% | 35.71% | 3.57% | View Details |
| EErmenegildo Zegna（杰尼亚） (Current Brand) | 1.79% | 0% | 0% | 1.79% | 0% | View Details |
