As of 2026-03-31, Estée Lauder's data on the DeepSeek platform in the 妆前乳 category shows: The overall mention rate is 7.41%, above the industry average by 5.5 percentage points, showing notable performance. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (7.41%) is slightly higher than negative (0.00%), continue monitoring public sentiment. Among 6 competitors in the same category, Estée Lauder's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
Estée Lauder's Mention Rate is 7.41%, lower than 0.6% of competitors
Estée Lauder's First Mention is 0.00%, lower than 0.9% of competitors
Estée Lauder's Preferred Rate is 0.00%, lower than 100.0% of competitors
Estée Lauder's Positive Rate is 7.41%, lower than 8.9% of competitors
Estée Lauder's Negative Rate is 0.00%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| II'M MEME | 35.19% | 1.85% | 0% | 35.19% | 9.26% | View Details |
| LLaura Mercier | 31.48% | 20.37% | 33.33% | 31.48% | 1.85% | View Details |
| BBobbi Brown | 27.78% | 5.56% | 4.76% | 27.78% | 3.7% | View Details |
| HHourglass | 27.78% | 0% | 0% | 27.78% | 1.85% | View Details |
| PPONY EFFECT | 20.37% | 0% | 0% | 20.37% | 1.85% | View Details |
| 兰兰蔻 | 18.52% | 3.7% | 0% | 16.67% | 5.56% | View Details |
| EEstée Lauder (Current Brand) | 7.41% | 0% | 0% | 7.41% | 0% | View Details |
