As of 2026-03-31, Etude House's data on the DeepSeek platform in the 眉笔 category shows: The overall mention rate is 9.26%, above the industry average by 6.9 percentage points, showing notable performance. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (9.26%) is slightly higher than negative (1.85%), continue monitoring public sentiment. Among 6 competitors in the same category, Etude House's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
Etude House's Mention Rate is 9.26%, lower than 0.6% of competitors
Etude House's First Mention is 0.00%, lower than 0.9% of competitors
Etude House's Preferred Rate is 0.00%, lower than 100.0% of competitors
Etude House's Positive Rate is 9.26%, lower than 8.9% of competitors
Etude House's Negative Rate is 1.85%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| 植植村秀 | 57.41% | 42.59% | 25% | 57.41% | 16.67% | View Details |
| 花花西子 | 38.89% | 7.41% | 0% | 38.89% | 12.96% | View Details |
| 贝贝玲妃 | 35.19% | 0% | 0% | 35.19% | 11.11% | View Details |
| EExcel | 33.33% | 0% | 0% | 33.33% | 5.56% | View Details |
| 资资生堂 | 31.48% | 0% | 0% | 31.48% | 11.11% | View Details |
| AAnastasia Beverly Hills | 27.78% | 9.26% | 0% | 27.78% | 1.85% | View Details |
| EEtude House (Current Brand) | 9.26% | 0% | 0% | 9.26% | 1.85% | View Details |
