As of 2026-04-03, 凡士林's data on the DeepSeek platform in the 化妆美容 category shows: The overall mention rate is 2.08%, below the industry average by 0.2 percentage points, with significant room for improvement. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Negative mention rate (0.00%) has exceeded positive (0.00%), it is recommended to immediately initiate reputation repair. Among 6 competitors in the same category, 凡士林's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
凡士林's Mention Rate is 2.08%, lower than 0.6% of competitors
凡士林's First Mention is 0.00%, lower than 0.9% of competitors
凡士林's Preferred Rate is 0.00%, lower than 100.0% of competitors
凡士林's Positive Rate is 0.00%, lower than 8.9% of competitors
凡士林's Negative Rate is 0.00%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| 韩韩束 | 35.42% | 4.17% | 0% | 31.25% | 8.33% | View Details |
| 珀珀莱雅 | 33.33% | 0% | 0% | 31.25% | 10.42% | View Details |
| 毛毛戈平 | 31.25% | 0% | 0% | 25% | 6.25% | View Details |
| 雅雅诗兰黛 | 29.17% | 4.17% | 5.26% | 18.75% | 6.25% | View Details |
| 海海蓝之谜 | 29.17% | 4.17% | 0% | 18.75% | 14.58% | View Details |
| 欧欧莱雅 | 29.17% | 2.08% | 0% | 22.92% | 6.25% | View Details |
| 凡凡士林 (Current Brand) | 2.08% | 0% | 0% | 0% | 0% | View Details |
