As of 2026-04-02, FILA's data on the DeepSeek platform in the 连帽卫衣 category shows: The overall mention rate is 28.57%, above the industry average by 25.8 percentage points, showing notable performance. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (21.43%) is slightly higher than negative (5.36%), continue monitoring public sentiment. Among 6 competitors in the same category, FILA's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
FILA's Mention Rate is 28.57%, lower than 0.6% of competitors
FILA's First Mention is 0.00%, lower than 0.9% of competitors
FILA's Preferred Rate is 0.00%, lower than 100.0% of competitors
FILA's Positive Rate is 21.43%, lower than 8.9% of competitors
FILA's Negative Rate is 5.36%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| CChampion | 64.29% | 8.93% | 14.29% | 58.93% | 17.86% | View Details |
| 优优衣库 | 51.79% | 28.57% | 38.1% | 51.79% | 19.64% | View Details |
| 李李宁 | 50% | 0% | 0% | 42.86% | 12.5% | View Details |
| 美美特斯邦威 | 48.21% | 1.79% | 0% | 42.86% | 12.5% | View Details |
| NNike | 44.64% | 23.21% | 0% | 39.29% | 8.93% | View Details |
| 安安踏 | 44.64% | 0% | 0% | 37.5% | 14.29% | View Details |
| FFILA (Current Brand) | 28.57% | 0% | 0% | 21.43% | 5.36% | View Details |
