As of 2026-04-02, FILA's data on the DeepSeek platform in the 双肩包 category shows: The overall mention rate is 7.69%, above the industry average by 5.0 percentage points, showing notable performance. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (7.69%) is slightly higher than negative (1.92%), continue monitoring public sentiment. Among 6 competitors in the same category, FILA's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
FILA's Mention Rate is 7.69%, lower than 0.6% of competitors
FILA's First Mention is 0.00%, lower than 0.9% of competitors
FILA's Preferred Rate is 0.00%, lower than 100.0% of competitors
FILA's Positive Rate is 7.69%, lower than 8.9% of competitors
FILA's Negative Rate is 1.92%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| OOsprey | 63.46% | 21.15% | 0% | 63.46% | 17.31% | View Details |
| TThe North Face | 53.85% | 17.31% | 31.58% | 51.92% | 15.38% | View Details |
| JJanSport | 38.46% | 9.62% | 0% | 36.54% | 7.69% | View Details |
| SSamsonite | 36.54% | 0% | 0% | 36.54% | 15.38% | View Details |
| FFjällräven | 36.54% | 0% | 0% | 34.62% | 7.69% | View Details |
| NNike | 34.62% | 0% | 0% | 34.62% | 3.85% | View Details |
| FFILA (Current Brand) | 7.69% | 0% | 0% | 7.69% | 1.92% | View Details |
