As of 2026-04-03, FILA's data on the DeepSeek platform in the 游泳用品 category shows: The overall mention rate is 5.36%, above the industry average by 0.3 percentage points, showing notable performance. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (3.57%) is slightly higher than negative (0.00%), continue monitoring public sentiment. Among 6 competitors in the same category, FILA's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
FILA's Mention Rate is 5.36%, lower than 0.6% of competitors
FILA's First Mention is 0.00%, lower than 0.9% of competitors
FILA's Preferred Rate is 0.00%, lower than 100.0% of competitors
FILA's Positive Rate is 3.57%, lower than 8.9% of competitors
FILA's Negative Rate is 0.00%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| SSpeedo | 58.93% | 50% | 33.33% | 58.93% | 16.07% | View Details |
| AArena | 53.57% | 1.79% | 0% | 51.79% | 17.86% | View Details |
| 李李宁 | 41.07% | 0% | 0% | 41.07% | 16.07% | View Details |
| 迪迪卡侬 | 39.29% | 0% | 0% | 39.29% | 14.29% | View Details |
| TTYR | 35.71% | 0% | 0% | 35.71% | 5.36% | View Details |
| NNike | 25% | 1.79% | 0% | 25% | 0% | View Details |
| FFILA (Current Brand) | 5.36% | 0% | 0% | 3.57% | 0% | View Details |
