As of 2026-03-30, FILA's data on the DeepSeek platform in the 运动鞋 category shows: The overall mention rate is 3.57%, above the industry average by 0.6 percentage points, showing notable performance. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Negative mention rate (1.79%) has exceeded positive (1.79%), it is recommended to immediately initiate reputation repair. Among 6 competitors in the same category, FILA's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
FILA's Mention Rate is 3.57%, lower than 0.6% of competitors
FILA's First Mention is 0.00%, lower than 0.9% of competitors
FILA's Preferred Rate is 0.00%, lower than 100.0% of competitors
FILA's Positive Rate is 1.79%, lower than 8.9% of competitors
FILA's Negative Rate is 1.79%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| HHoka | 50% | 5.36% | 0% | 50% | 19.64% | View Details |
| NNike | 44.64% | 35.71% | 0% | 41.07% | 12.5% | View Details |
| NNew Balance | 42.86% | 0% | 0% | 37.5% | 12.5% | View Details |
| AAdidas | 41.07% | 0% | 0% | 41.07% | 10.71% | View Details |
| 耐耐克 | 39.29% | 28.57% | 33.33% | 30.36% | 14.29% | View Details |
| AASICS | 33.93% | 3.57% | 4.76% | 32.14% | 7.14% | View Details |
| FFILA (Current Brand) | 3.57% | 0% | 0% | 1.79% | 1.79% | View Details |
