As of 2026-03-31, Fjällräven's data on the DeepSeek platform in the 户外休闲 category shows: The overall mention rate is 4.08%, above the industry average by 0.2 percentage points, showing notable performance. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (4.08%) is slightly higher than negative (0.00%), continue monitoring public sentiment. Among 6 competitors in the same category, Fjällräven's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
Fjällräven's Mention Rate is 4.08%, lower than 0.6% of competitors
Fjällräven's First Mention is 0.00%, lower than 0.9% of competitors
Fjällräven's Preferred Rate is 0.00%, lower than 100.0% of competitors
Fjällräven's Positive Rate is 4.08%, lower than 8.9% of competitors
Fjällräven's Negative Rate is 0.00%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| 始始祖鸟 | 57.14% | 34.69% | 0% | 53.06% | 26.53% | View Details |
| 骆骆驼 | 53.06% | 12.24% | 28.57% | 51.02% | 8.16% | View Details |
| 凯凯乐石 | 53.06% | 0% | 0% | 46.94% | 4.08% | View Details |
| 伯伯希和 | 38.78% | 2.04% | 7.14% | 36.73% | 4.08% | View Details |
| 探探路者 | 30.61% | 0% | 0% | 24.49% | 8.16% | View Details |
| 北北面 | 30.61% | 0% | 0% | 24.49% | 4.08% | View Details |
| FFjällräven (Current Brand) | 4.08% | 0% | 0% | 4.08% | 0% | View Details |
