As of 2026-03-31, Fjällräven's data on the DeepSeek platform in the 箱包 category shows: The overall mention rate is 1.79%, below the industry average by 0.1 percentage points, with significant room for improvement. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (1.79%) is slightly higher than negative (0.00%), continue monitoring public sentiment. Among 6 competitors in the same category, Fjällräven's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
Fjällräven's Mention Rate is 1.79%, lower than 0.6% of competitors
Fjällräven's First Mention is 0.00%, lower than 0.9% of competitors
Fjällräven's Preferred Rate is 0.00%, lower than 100.0% of competitors
Fjällräven's Positive Rate is 1.79%, lower than 8.9% of competitors
Fjällräven's Negative Rate is 0.00%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| RRimowa | 42.86% | 17.86% | 38.1% | 42.86% | 12.5% | View Details |
| 新新秀丽 | 35.71% | 25% | 19.05% | 30.36% | 12.5% | View Details |
| TTumi | 30.36% | 1.79% | 4.76% | 30.36% | 7.14% | View Details |
| CCoach | 26.79% | 0% | 0% | 25% | 5.36% | View Details |
| LLouis Vuitton | 23.21% | 10.71% | 0% | 21.43% | 1.79% | View Details |
| SSamsonite | 23.21% | 7.14% | 0% | 23.21% | 1.79% | View Details |
| FFjällräven (Current Brand) | 1.79% | 0% | 0% | 1.79% | 0% | View Details |
