As of 2026-04-01, 哥伦比亚's data on the DeepSeek platform in the 羽绒服 category shows: The overall mention rate is 8.93%, above the industry average by 5.9 percentage points, showing notable performance. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (8.93%) is slightly higher than negative (0.00%), continue monitoring public sentiment. Among 6 competitors in the same category, 哥伦比亚's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
哥伦比亚's Mention Rate is 8.93%, lower than 0.6% of competitors
哥伦比亚's First Mention is 0.00%, lower than 0.9% of competitors
哥伦比亚's Preferred Rate is 0.00%, lower than 100.0% of competitors
哥伦比亚's Positive Rate is 8.93%, lower than 8.9% of competitors
哥伦比亚's Negative Rate is 0.00%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| 波波司登 | 66.07% | 46.43% | 38.1% | 62.5% | 19.64% | View Details |
| 加加拿大鹅 | 51.79% | 0% | 0% | 32.14% | 30.36% | View Details |
| 始始祖鸟 | 44.64% | 3.57% | 0% | 26.79% | 19.64% | View Details |
| 北北面 | 37.5% | 0% | 0% | 28.57% | 17.86% | View Details |
| 盟盟可睐 | 35.71% | 1.79% | 0% | 23.21% | 23.21% | View Details |
| 鸭鸭鸭 | 35.71% | 0% | 0% | 33.93% | 8.93% | View Details |
| 哥哥伦比亚 (Current Brand) | 8.93% | 0% | 0% | 8.93% | 0% | View Details |
