As of 2026-04-01, H&M's data on the DeepSeek platform in the 儿童安全用品 category shows: The overall mention rate is 0.00%, below the industry average by 1.6 percentage points, with significant room for improvement. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Negative mention rate (0.00%) has exceeded positive (0.00%), it is recommended to immediately initiate reputation repair. Among 6 competitors in the same category, H&M's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
H&M's Mention Rate is 0.00%, lower than 0.6% of competitors
H&M's First Mention is 0.00%, lower than 0.9% of competitors
H&M's Preferred Rate is 0.00%, lower than 100.0% of competitors
H&M's Positive Rate is 0.00%, lower than 8.9% of competitors
H&M's Negative Rate is 0.00%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| bbebebus | 57.14% | 39.29% | 19.05% | 55.36% | 12.5% | View Details |
| 好好孩子 | 32.14% | 7.14% | 0% | 30.36% | 10.71% | View Details |
| 两两只兔子 | 26.79% | 0% | 0% | 21.43% | 3.57% | View Details |
| 虎虎贝尔 | 21.43% | 0% | 0% | 21.43% | 7.14% | View Details |
| MMunchkin | 8.93% | 0% | 0% | 3.57% | 0% | View Details |
| 贝贝亲 | 5.36% | 3.57% | 0% | 5.36% | 0% | View Details |
| HH&M (Current Brand) | 0% | 0% | 0% | 0% | 0% | View Details |
