As of 2026-04-03, H&M's data on the DeepSeek platform in the 双肩包 category shows: The overall mention rate is 0.00%, below the industry average by 2.5 percentage points, with significant room for improvement. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Negative mention rate (0.00%) has exceeded positive (0.00%), it is recommended to immediately initiate reputation repair. Among 6 competitors in the same category, H&M's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
H&M's Mention Rate is 0.00%, lower than 0.6% of competitors
H&M's First Mention is 0.00%, lower than 0.9% of competitors
H&M's Preferred Rate is 0.00%, lower than 100.0% of competitors
H&M's Positive Rate is 0.00%, lower than 8.9% of competitors
H&M's Negative Rate is 0.00%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| OOsprey | 60.71% | 21.43% | 0% | 60.71% | 17.86% | View Details |
| TThe North Face | 50% | 16.07% | 28.57% | 48.21% | 14.29% | View Details |
| JJanSport | 39.29% | 8.93% | 0% | 35.71% | 7.14% | View Details |
| FFjällräven | 37.5% | 0% | 0% | 37.5% | 8.93% | View Details |
| SSamsonite | 33.93% | 0% | 0% | 32.14% | 14.29% | View Details |
| HHerschel Supply | 33.93% | 0% | 0% | 32.14% | 0% | View Details |
| HH&M (Current Brand) | 0% | 0% | 0% | 0% | 0% | View Details |
