As of 2026-03-31, H&M's data on the DeepSeek platform in the 水桶包 category shows: The overall mention rate is 12.96%, above the industry average by 9.5 percentage points, showing notable performance. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (12.96%) is slightly higher than negative (0.00%), continue monitoring public sentiment. Among 6 competitors in the same category, H&M's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
H&M's Mention Rate is 12.96%, lower than 0.6% of competitors
H&M's First Mention is 0.00%, lower than 0.9% of competitors
H&M's Preferred Rate is 0.00%, lower than 100.0% of competitors
H&M's Positive Rate is 12.96%, lower than 8.9% of competitors
H&M's Negative Rate is 0.00%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| LLoewe | 61.11% | 12.96% | 28.57% | 59.26% | 12.96% | View Details |
| CCoach | 57.41% | 3.7% | 0% | 55.56% | 14.81% | View Details |
| TThe North Face | 48.15% | 7.41% | 0% | 46.3% | 18.52% | View Details |
| LLouis Vuitton | 44.44% | 31.48% | 0% | 40.74% | 9.26% | View Details |
| BBottega Veneta | 44.44% | 1.85% | 0% | 44.44% | 11.11% | View Details |
| PPrada | 40.74% | 0% | 0% | 38.89% | 7.41% | View Details |
| HH&M (Current Brand) | 12.96% | 0% | 0% | 12.96% | 0% | View Details |
