As of 2026-03-31, 海澜之家（HLA）'s data on the DeepSeek platform in the 男装 category shows: The overall mention rate is 0.00%, below the industry average by 2.9 percentage points, with significant room for improvement. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Negative mention rate (0.00%) has exceeded positive (0.00%), it is recommended to immediately initiate reputation repair. Among 6 competitors in the same category, 海澜之家（HLA）'s overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
海澜之家（HLA）'s Mention Rate is 0.00%, lower than 0.6% of competitors
海澜之家（HLA）'s First Mention is 0.00%, lower than 0.9% of competitors
海澜之家（HLA）'s Preferred Rate is 0.00%, lower than 100.0% of competitors
海澜之家（HLA）'s Positive Rate is 0.00%, lower than 8.9% of competitors
海澜之家（HLA）'s Negative Rate is 0.00%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| 优优衣库 | 48.21% | 1.79% | 0% | 46.43% | 12.5% | View Details |
| 雅雅戈尔 | 46.43% | 3.57% | 4.76% | 44.64% | 12.5% | View Details |
| 杰杰尼亚 | 37.5% | 16.07% | 4.76% | 33.93% | 12.5% | View Details |
| 九九牧王 | 37.5% | 0% | 0% | 37.5% | 10.71% | View Details |
| 杰杰克琼斯 | 32.14% | 0% | 0% | 30.36% | 5.36% | View Details |
| 阿阿玛尼 | 32.14% | 0% | 0% | 26.79% | 8.93% | View Details |
| 海海澜之家（HLA） (Current Brand) | 0% | 0% | 0% | 0% | 0% | View Details |
