As of 2026-04-01, 海澜之家's data on the DeepSeek platform in the 西装套装 category shows: The overall mention rate is 30.36%, above the industry average by 28.3 percentage points, showing notable performance. The first mention rate is only 3.57%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (25.00%) is slightly higher than negative (16.07%), continue monitoring public sentiment. Among 6 competitors in the same category, 海澜之家's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
海澜之家's Mention Rate is 30.36%, lower than 0.6% of competitors
海澜之家's First Mention is 3.57%, lower than 0.9% of competitors
海澜之家's Preferred Rate is 0.00%, lower than 100.0% of competitors
海澜之家's Positive Rate is 25.00%, lower than 8.9% of competitors
海澜之家's Negative Rate is 16.07%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| 报报喜鸟 | 57.14% | 10.71% | 14.29% | 57.14% | 10.71% | View Details |
| SSuitsupply | 48.21% | 5.36% | 9.52% | 41.07% | 19.64% | View Details |
| 雅雅戈尔 | 39.29% | 14.29% | 14.29% | 39.29% | 10.71% | View Details |
| MMassimo Dutti | 37.5% | 0% | 0% | 37.5% | 7.14% | View Details |
| CCanali | 33.93% | 0% | 0% | 25% | 3.57% | View Details |
| ZZegna | 30.36% | 7.14% | 14.29% | 25% | 14.29% | View Details |
| 海海澜之家 (Current Brand) | 30.36% | 3.57% | 0% | 25% | 16.07% | View Details |
