As of 2026-04-02, Helly Hansen's data on the DeepSeek platform in the 冲锋衣 category shows: The overall mention rate is 7.14%, above the industry average by 2.6 percentage points, showing notable performance. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (5.36%) is slightly higher than negative (3.57%), continue monitoring public sentiment. Among 6 competitors in the same category, Helly Hansen's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
Helly Hansen's Mention Rate is 7.14%, lower than 0.6% of competitors
Helly Hansen's First Mention is 0.00%, lower than 0.9% of competitors
Helly Hansen's Preferred Rate is 0.00%, lower than 100.0% of competitors
Helly Hansen's Positive Rate is 5.36%, lower than 8.9% of competitors
Helly Hansen's Negative Rate is 3.57%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| 骆骆驼 | 60.71% | 5.36% | 0% | 46.43% | 25% | View Details |
| 始始祖鸟 | 57.14% | 37.5% | 4.76% | 51.79% | 17.86% | View Details |
| 迪迪卡侬 | 55.36% | 8.93% | 19.05% | 55.36% | 14.29% | View Details |
| 哥哥伦比亚 | 53.57% | 0% | 0% | 53.57% | 7.14% | View Details |
| 凯凯乐石 | 50% | 0% | 0% | 46.43% | 14.29% | View Details |
| 北北面 | 50% | 0% | 0% | 42.86% | 16.07% | View Details |
| HHelly Hansen (Current Brand) | 7.14% | 0% | 0% | 5.36% | 3.57% | View Details |
