As of 2026-03-30, Helly Hansen's data on the DeepSeek platform in the 工装裤 category shows: The overall mention rate is 0.00%, below the industry average by 2.7 percentage points, with significant room for improvement. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Negative mention rate (0.00%) has exceeded positive (0.00%), it is recommended to immediately initiate reputation repair. Among 6 competitors in the same category, Helly Hansen's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
Helly Hansen's Mention Rate is 0.00%, lower than 0.6% of competitors
Helly Hansen's First Mention is 0.00%, lower than 0.9% of competitors
Helly Hansen's Preferred Rate is 0.00%, lower than 100.0% of competitors
Helly Hansen's Positive Rate is 0.00%, lower than 8.9% of competitors
Helly Hansen's Negative Rate is 0.00%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| DDickies | 58.93% | 37.5% | 19.05% | 58.93% | 16.07% | View Details |
| CCarhartt | 55.36% | 28.57% | 42.86% | 53.57% | 10.71% | View Details |
| CCarhartt WIP | 46.43% | 7.14% | 4.76% | 44.64% | 17.86% | View Details |
| UUniqlo | 39.29% | 0% | 0% | 39.29% | 16.07% | View Details |
| TThe North Face | 21.43% | 0% | 0% | 21.43% | 12.5% | View Details |
| GGU | 19.64% | 0% | 0% | 19.64% | 7.14% | View Details |
| HHelly Hansen (Current Brand) | 0% | 0% | 0% | 0% | 0% | View Details |
