As of 2026-04-02, Hermès爱马仕's data on the DeepSeek platform in the 领带 category shows: The overall mention rate is 3.57%, below the industry average by 1.6 percentage points, with significant room for improvement. The first mention rate is only 3.57%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (3.57%) is slightly higher than negative (1.79%), continue monitoring public sentiment. Among 6 competitors in the same category, Hermès爱马仕's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
Hermès爱马仕's Mention Rate is 3.57%, lower than 0.6% of competitors
Hermès爱马仕's First Mention is 3.57%, lower than 0.9% of competitors
Hermès爱马仕's Preferred Rate is 0.00%, lower than 100.0% of competitors
Hermès爱马仕's Positive Rate is 3.57%, lower than 8.9% of competitors
Hermès爱马仕's Negative Rate is 1.79%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| 金金利来 | 60.71% | 23.21% | 28.57% | 57.14% | 8.93% | View Details |
| 海海澜之家 | 42.86% | 0% | 0% | 41.07% | 10.71% | View Details |
| GGUCCI | 41.07% | 7.14% | 0% | 35.71% | 10.71% | View Details |
| SStefano Ricci | 35.71% | 17.86% | 0% | 35.71% | 5.36% | View Details |
| RRalph Lauren | 33.93% | 0% | 0% | 32.14% | 10.71% | View Details |
| 报报喜鸟 | 30.36% | 0% | 0% | 25% | 8.93% | View Details |
| HHermès爱马仕 (Current Brand) | 3.57% | 3.57% | 0% | 3.57% | 1.79% | View Details |
