As of 2026-04-01, Hermès's data on the DeepSeek platform in the 女士香水 category shows: The overall mention rate is 7.14%, above the industry average by 5.2 percentage points, showing notable performance. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (5.36%) is slightly higher than negative (0.00%), continue monitoring public sentiment. Among 6 competitors in the same category, Hermès's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
Hermès's Mention Rate is 7.14%, lower than 0.6% of competitors
Hermès's First Mention is 0.00%, lower than 0.9% of competitors
Hermès's Preferred Rate is 0.00%, lower than 100.0% of competitors
Hermès's Positive Rate is 5.36%, lower than 8.9% of competitors
Hermès's Negative Rate is 0.00%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| LLe Labo | 30.36% | 5.36% | 0% | 26.79% | 5.36% | View Details |
| DDiptyque | 30.36% | 1.79% | 4.76% | 28.57% | 3.57% | View Details |
| BByredo | 28.57% | 0% | 0% | 28.57% | 0% | View Details |
| 香香奈儿 | 26.79% | 25% | 4.76% | 26.79% | 14.29% | View Details |
| JJo Malone London | 25% | 1.79% | 4.76% | 25% | 0% | View Details |
| 迪迪奥 | 23.21% | 0% | 0% | 23.21% | 14.29% | View Details |
| HHermès (Current Brand) | 7.14% | 0% | 0% | 5.36% | 0% | View Details |
