As of 2026-04-02, Hermès's data on the DeepSeek platform in the 盘子 category shows: The overall mention rate is 10.42%, above the industry average by 8.1 percentage points, showing notable performance. The first mention rate is only 4.17%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (10.42%) is slightly higher than negative (0.00%), continue monitoring public sentiment. Among 6 competitors in the same category, Hermès's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
Hermès's Mention Rate is 10.42%, lower than 0.6% of competitors
Hermès's First Mention is 4.17%, lower than 0.9% of competitors
Hermès's Preferred Rate is 0.00%, lower than 100.0% of competitors
Hermès's Positive Rate is 10.42%, lower than 8.9% of competitors
Hermès's Negative Rate is 0.00%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| WWMF | 31.25% | 0% | 0% | 31.25% | 10.42% | View Details |
| VVilleroy & Boch | 25% | 8.33% | 5.56% | 25% | 2.08% | View Details |
| WWedgwood | 22.92% | 10.42% | 0% | 22.92% | 10.42% | View Details |
| 顺顺祥陶瓷 | 20.83% | 0% | 0% | 20.83% | 0% | View Details |
| 华华光国瓷 | 18.75% | 2.08% | 5.56% | 18.75% | 2.08% | View Details |
| 松松发瓷器 | 18.75% | 0% | 0% | 18.75% | 0% | View Details |
| HHermès (Current Brand) | 10.42% | 4.17% | 0% | 10.42% | 0% | View Details |
