As of 2026-04-02, Hermès's data on the DeepSeek platform in the 水桶包 category shows: The overall mention rate is 14.81%, above the industry average by 11.6 percentage points, showing notable performance. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (12.96%) is slightly higher than negative (0.00%), continue monitoring public sentiment. Among 6 competitors in the same category, Hermès's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
Hermès's Mention Rate is 14.81%, lower than 0.6% of competitors
Hermès's First Mention is 0.00%, lower than 0.9% of competitors
Hermès's Preferred Rate is 0.00%, lower than 100.0% of competitors
Hermès's Positive Rate is 12.96%, lower than 8.9% of competitors
Hermès's Negative Rate is 0.00%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| LLoewe | 68.52% | 16.67% | 33.33% | 66.67% | 12.96% | View Details |
| CCoach | 55.56% | 1.85% | 0% | 53.7% | 12.96% | View Details |
| TThe North Face | 48.15% | 5.56% | 0% | 46.3% | 14.81% | View Details |
| BBottega Veneta | 46.3% | 0% | 0% | 46.3% | 11.11% | View Details |
| PPrada | 44.44% | 0% | 0% | 44.44% | 11.11% | View Details |
| LLouis Vuitton | 42.59% | 31.48% | 0% | 40.74% | 9.26% | View Details |
| HHermès (Current Brand) | 14.81% | 0% | 0% | 12.96% | 0% | View Details |
