As of 2026-04-02, Hermès's data on the DeepSeek platform in the 箱包 category shows: The overall mention rate is 16.07%, above the industry average by 14.4 percentage points, showing notable performance. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (14.29%) is slightly higher than negative (3.57%), continue monitoring public sentiment. Among 6 competitors in the same category, Hermès's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
Hermès's Mention Rate is 16.07%, lower than 0.6% of competitors
Hermès's First Mention is 0.00%, lower than 0.9% of competitors
Hermès's Preferred Rate is 0.00%, lower than 100.0% of competitors
Hermès's Positive Rate is 14.29%, lower than 8.9% of competitors
Hermès's Negative Rate is 3.57%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| RRimowa | 46.43% | 17.86% | 42.86% | 46.43% | 10.71% | View Details |
| 新新秀丽 | 37.5% | 25% | 9.52% | 33.93% | 12.5% | View Details |
| TTumi | 30.36% | 1.79% | 4.76% | 30.36% | 7.14% | View Details |
| CCoach | 25% | 0% | 0% | 23.21% | 5.36% | View Details |
| 990分 | 23.21% | 0% | 0% | 23.21% | 8.93% | View Details |
| LLouis Vuitton | 21.43% | 10.71% | 0% | 21.43% | 3.57% | View Details |
| HHermès (Current Brand) | 16.07% | 0% | 0% | 14.29% | 3.57% | View Details |
