As of 2026-03-31, Hermès's data on the DeepSeek platform in the 箱包首饰 category shows: The overall mention rate is 16.07%, above the industry average by 14.7 percentage points, showing notable performance. The first mention rate is only 5.36%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (16.07%) is slightly higher than negative (3.57%), continue monitoring public sentiment. Among 6 competitors in the same category, Hermès's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
Hermès's Mention Rate is 16.07%, lower than 0.6% of competitors
Hermès's First Mention is 5.36%, lower than 0.9% of competitors
Hermès's Preferred Rate is 9.52%, lower than 100.0% of competitors
Hermès's Positive Rate is 16.07%, lower than 8.9% of competitors
Hermès's Negative Rate is 3.57%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| 新新秀丽 | 28.57% | 17.86% | 0% | 26.79% | 10.71% | View Details |
| 卡卡地亚 | 25% | 0% | 4.76% | 19.64% | 1.79% | View Details |
| CCartier | 21.43% | 0% | 0% | 19.64% | 7.14% | View Details |
| CCHANEL | 21.43% | 0% | 0% | 17.86% | 5.36% | View Details |
| RRimowa | 19.64% | 3.57% | 4.76% | 19.64% | 5.36% | View Details |
| 路路易威登 | 19.64% | 3.57% | 0% | 17.86% | 1.79% | View Details |
| HHermès (Current Brand) | 16.07% | 5.36% | 9.52% | 16.07% | 3.57% | View Details |
