As of 2026-04-01, Hermès's data on the DeepSeek platform in the 香氛产品 category shows: The overall mention rate is 12.73%, above the industry average by 10.3 percentage points, showing notable performance. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (12.73%) is slightly higher than negative (3.64%), continue monitoring public sentiment. Among 6 competitors in the same category, Hermès's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
Hermès's Mention Rate is 12.73%, lower than 0.6% of competitors
Hermès's First Mention is 0.00%, lower than 0.9% of competitors
Hermès's Preferred Rate is 0.00%, lower than 100.0% of competitors
Hermès's Positive Rate is 12.73%, lower than 8.9% of competitors
Hermès's Negative Rate is 3.64%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| LLe Labo | 56.36% | 18.18% | 38.1% | 52.73% | 14.55% | View Details |
| DDiptyque | 38.18% | 9.09% | 9.52% | 36.36% | 10.91% | View Details |
| 观观夏 | 38.18% | 3.64% | 9.52% | 32.73% | 14.55% | View Details |
| BByredo | 30.91% | 0% | 0% | 25.45% | 7.27% | View Details |
| 闻闻献 | 27.27% | 0% | 0% | 21.82% | 9.09% | View Details |
| 拂拂若里 | 25.45% | 0% | 0% | 20% | 1.82% | View Details |
| HHermès (Current Brand) | 12.73% | 0% | 0% | 12.73% | 3.64% | View Details |
