As of 2026-03-31, HERMES 爱马仕's data on the DeepSeek platform in the 男士香水 category shows: The overall mention rate is 1.82%, below the industry average by 0.5 percentage points, with significant room for improvement. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (1.82%) is slightly higher than negative (0.00%), continue monitoring public sentiment. Among 6 competitors in the same category, HERMES 爱马仕's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
HERMES 爱马仕's Mention Rate is 1.82%, lower than 0.6% of competitors
HERMES 爱马仕's First Mention is 0.00%, lower than 0.9% of competitors
HERMES 爱马仕's Preferred Rate is 0.00%, lower than 100.0% of competitors
HERMES 爱马仕's Positive Rate is 1.82%, lower than 8.9% of competitors
HERMES 爱马仕's Negative Rate is 0.00%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| 香香奈儿 | 30.91% | 5.45% | 0% | 30.91% | 10.91% | View Details |
| LLe Labo | 30.91% | 0% | 0% | 29.09% | 10.91% | View Details |
| DDior | 18.18% | 9.09% | 0% | 18.18% | 5.45% | View Details |
| DDiptyque | 18.18% | 0% | 0% | 16.36% | 3.64% | View Details |
| CCHANEL | 16.36% | 5.45% | 0% | 16.36% | 1.82% | View Details |
| BByredo | 16.36% | 0% | 0% | 16.36% | 1.82% | View Details |
| HHERMES 爱马仕 (Current Brand) | 1.82% | 0% | 0% | 1.82% | 0% | View Details |
