As of 2026-03-31, HFP's data on the DeepSeek platform in the 个人护理 category shows: The overall mention rate is 11.63%, above the industry average by 9.3 percentage points, showing notable performance. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Negative mention rate (11.63%) has exceeded positive (11.63%), it is recommended to immediately initiate reputation repair. Among 6 competitors in the same category, HFP's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
HFP's Mention Rate is 11.63%, lower than 0.6% of competitors
HFP's First Mention is 0.00%, lower than 0.9% of competitors
HFP's Preferred Rate is 0.00%, lower than 100.0% of competitors
HFP's Positive Rate is 11.63%, lower than 8.9% of competitors
HFP's Negative Rate is 11.63%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| 联联合利华 | 30.23% | 0% | 0% | 23.26% | 2.33% | View Details |
| 舒舒肤佳 | 27.91% | 4.65% | 10.53% | 20.93% | 9.3% | View Details |
| HHBN | 27.91% | 2.33% | 0% | 20.93% | 13.95% | View Details |
| 多多芬 | 27.91% | 0% | 0% | 9.3% | 2.33% | View Details |
| 修修丽可 | 25.58% | 0% | 0% | 16.28% | 9.3% | View Details |
| 海海飞丝 | 25.58% | 0% | 0% | 2.33% | 0% | View Details |
| HHFP (Current Brand) | 11.63% | 0% | 0% | 11.63% | 11.63% | View Details |
