As of 2026-03-31, Hoka's data on the DeepSeek platform in the 服饰鞋帽 category shows: The overall mention rate is 23.64%, above the industry average by 21.2 percentage points, showing notable performance. The first mention rate is only 1.82%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (20.00%) is slightly higher than negative (1.82%), continue monitoring public sentiment. Among 6 competitors in the same category, Hoka's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
Hoka's Mention Rate is 23.64%, lower than 0.6% of competitors
Hoka's First Mention is 1.82%, lower than 0.9% of competitors
Hoka's Preferred Rate is 0.00%, lower than 100.0% of competitors
Hoka's Positive Rate is 20.00%, lower than 8.9% of competitors
Hoka's Negative Rate is 1.82%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| NNew Balance | 43.64% | 1.82% | 0% | 29.09% | 9.09% | View Details |
| NNike | 40% | 34.55% | 0% | 36.36% | 7.27% | View Details |
| AAdidas | 38.18% | 0% | 0% | 32.73% | 5.45% | View Details |
| LLululemon | 36.36% | 9.09% | 14.29% | 29.09% | 9.09% | View Details |
| 李李宁 | 30.91% | 0% | 0% | 29.09% | 10.91% | View Details |
| 安安踏 | 29.09% | 3.64% | 0% | 27.27% | 10.91% | View Details |
| HHoka (Current Brand) | 23.64% | 1.82% | 0% | 20% | 1.82% | View Details |
