As of 2026-03-31, HOKA ONE ONE's data on the DeepSeek platform in the 服饰鞋帽 category shows: The overall mention rate is 1.82%, below the industry average by 1.1 percentage points, with significant room for improvement. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (1.82%) is slightly higher than negative (0.00%), continue monitoring public sentiment. Among 6 competitors in the same category, HOKA ONE ONE's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
HOKA ONE ONE's Mention Rate is 1.82%, lower than 0.6% of competitors
HOKA ONE ONE's First Mention is 0.00%, lower than 0.9% of competitors
HOKA ONE ONE's Preferred Rate is 0.00%, lower than 100.0% of competitors
HOKA ONE ONE's Positive Rate is 1.82%, lower than 8.9% of competitors
HOKA ONE ONE's Negative Rate is 0.00%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| NNew Balance | 43.64% | 1.82% | 0% | 29.09% | 9.09% | View Details |
| NNike | 40% | 34.55% | 0% | 36.36% | 7.27% | View Details |
| AAdidas | 38.18% | 0% | 0% | 32.73% | 5.45% | View Details |
| LLululemon | 36.36% | 9.09% | 14.29% | 29.09% | 9.09% | View Details |
| 李李宁 | 30.91% | 0% | 0% | 29.09% | 10.91% | View Details |
| 安安踏 | 29.09% | 3.64% | 0% | 27.27% | 10.91% | View Details |
| HHOKA ONE ONE (Current Brand) | 1.82% | 0% | 0% | 1.82% | 0% | View Details |
