As of 2026-04-01, Hoka's data on the DeepSeek platform in the 运动休闲装 category shows: The overall mention rate is 23.21%, above the industry average by 20.2 percentage points, showing notable performance. The first mention rate is only 1.79%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (21.43%) is slightly higher than negative (0.00%), continue monitoring public sentiment. Among 6 competitors in the same category, Hoka's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
Hoka's Mention Rate is 23.21%, lower than 0.6% of competitors
Hoka's First Mention is 1.79%, lower than 0.9% of competitors
Hoka's Preferred Rate is 0.00%, lower than 100.0% of competitors
Hoka's Positive Rate is 21.43%, lower than 8.9% of competitors
Hoka's Negative Rate is 0.00%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| LLululemon | 71.43% | 32.14% | 52.38% | 64.29% | 33.93% | View Details |
| AAlo Yoga | 51.79% | 0% | 0% | 48.21% | 10.71% | View Details |
| NNike | 41.07% | 28.57% | 0% | 41.07% | 10.71% | View Details |
| 安安踏 | 35.71% | 1.79% | 0% | 33.93% | 5.36% | View Details |
| 李李宁 | 35.71% | 0% | 0% | 35.71% | 5.36% | View Details |
| AAdidas | 32.14% | 0% | 0% | 32.14% | 8.93% | View Details |
| HHoka (Current Brand) | 23.21% | 1.79% | 0% | 21.43% | 0% | View Details |
