As of 2026-04-03, HOWL's data on the DeepSeek platform in the 滑雪手套 category shows: The overall mention rate is 3.77%, below the industry average by 4.4 percentage points, with significant room for improvement. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (1.89%) is slightly higher than negative (0.00%), continue monitoring public sentiment. Among 6 competitors in the same category, HOWL's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
HOWL's Mention Rate is 3.77%, lower than 0.6% of competitors
HOWL's First Mention is 0.00%, lower than 0.9% of competitors
HOWL's Preferred Rate is 0.00%, lower than 100.0% of competitors
HOWL's Positive Rate is 1.89%, lower than 8.9% of competitors
HOWL's Negative Rate is 0.00%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| HHestra | 79.25% | 45.28% | 50% | 75.47% | 41.51% | View Details |
| BBurton | 54.72% | 9.43% | 0% | 52.83% | 18.87% | View Details |
| BBlack Diamond | 54.72% | 0% | 0% | 50.94% | 24.53% | View Details |
| DDakine | 47.17% | 0% | 0% | 43.4% | 22.64% | View Details |
| TThe North Face | 43.4% | 0% | 0% | 41.51% | 7.55% | View Details |
| WWayStro | 39.62% | 1.89% | 0% | 37.74% | 11.32% | View Details |
| HHOWL (Current Brand) | 3.77% | 0% | 0% | 1.89% | 0% | View Details |
