As of 2026-03-31, Hugo Boss's data on the DeepSeek platform in the 西装套装 category shows: The overall mention rate is 50.00%, above the industry average by 49.9 percentage points, showing notable performance. The first mention rate is only 5.36%, it is recommended to enhance first-position exposure in AI model responses. Positive reputation significantly outperforms negative (positive 42.86% vs negative 10.71%), brand reputation is excellent. Among 6 competitors in the same category, Hugo Boss's overall mention rate surpasses 6 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
Hugo Boss's Mention Rate is 50.00%, lower than 0.6% of competitors
Hugo Boss's First Mention is 5.36%, lower than 0.9% of competitors
Hugo Boss's Preferred Rate is 0.00%, lower than 100.0% of competitors
Hugo Boss's Positive Rate is 42.86%, lower than 8.9% of competitors
Hugo Boss's Negative Rate is 10.71%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| HHugo Boss (Current Brand) | 50% | 5.36% | 0% | 42.86% | 10.71% | View Details |
| HHugo | 1.79% | 0% | 0% | 1.79% | 0% | View Details |
| PPurple Label (紫标) | 1.79% | 0% | 0% | 1.79% | 0% | View Details |
| FFendi | 0% | 0% | 0% | 0% | 0% | View Details |
| RRalph Lauren Polo | 0% | 0% | 0% | 0% | 0% | View Details |
| 威威可多（VICUTU） | 0% | 0% | 0% | 0% | 0% | View Details |
| 博博柏利（Burberry） | 0% | 0% | 0% | 0% | 0% | View Details |
