As of 2026-03-31, IKEA's data on the DeepSeek platform in the 智能家居系统 category shows: The overall mention rate is 2.70%, below the industry average by 2.9 percentage points, with significant room for improvement. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Negative mention rate (2.70%) has exceeded positive (2.70%), it is recommended to immediately initiate reputation repair. Among 6 competitors in the same category, IKEA's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
IKEA's Mention Rate is 2.70%, lower than 0.6% of competitors
IKEA's First Mention is 0.00%, lower than 0.9% of competitors
IKEA's Preferred Rate is 0.00%, lower than 100.0% of competitors
IKEA's Positive Rate is 2.70%, lower than 8.9% of competitors
IKEA's Negative Rate is 2.70%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| 小小米 | 54.05% | 21.62% | 10% | 54.05% | 16.22% | View Details |
| 华华为 | 51.35% | 21.62% | 20% | 48.65% | 13.51% | View Details |
| YYeelight易来 | 40.54% | 2.7% | 0% | 40.54% | 8.11% | View Details |
| 美美的 | 40.54% | 0% | 0% | 35.14% | 10.81% | View Details |
| 海海尔 | 37.84% | 0% | 0% | 35.14% | 13.51% | View Details |
| 小小米米家 | 35.14% | 8.11% | 10% | 35.14% | 16.22% | View Details |
| IIKEA (Current Brand) | 2.7% | 0% | 0% | 2.7% | 2.7% | View Details |
