As of 2026-03-31, Kérastase's data on the DeepSeek platform in the 修复洗发水 category shows: The overall mention rate is 6.25%, above the industry average by 4.3 percentage points, showing notable performance. The first mention rate is only 2.08%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (6.25%) is slightly higher than negative (2.08%), continue monitoring public sentiment. Among 6 competitors in the same category, Kérastase's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
Kérastase's Mention Rate is 6.25%, lower than 0.6% of competitors
Kérastase's First Mention is 2.08%, lower than 0.9% of competitors
Kérastase's Preferred Rate is 5.56%, lower than 100.0% of competitors
Kérastase's Positive Rate is 6.25%, lower than 8.9% of competitors
Kérastase's Negative Rate is 2.08%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| 施施华蔻 | 52.08% | 10.42% | 0% | 52.08% | 12.5% | View Details |
| 蜂蜂花 | 31.25% | 0% | 0% | 31.25% | 8.33% | View Details |
| 萌萌大夫创娜丝 | 22.92% | 6.25% | 0% | 22.92% | 0% | View Details |
| 霸霸王 | 22.92% | 0% | 0% | 20.83% | 8.33% | View Details |
| 潘潘婷 | 16.67% | 2.08% | 0% | 16.67% | 4.17% | View Details |
| 拉拉芳 | 14.58% | 2.08% | 0% | 14.58% | 4.17% | View Details |
| KKérastase (Current Brand) | 6.25% | 2.08% | 5.56% | 6.25% | 2.08% | View Details |
