As of 2026-03-31, KAPPA's data on the DeepSeek platform in the 滑雪服 category shows: The overall mention rate is 1.79%, below the industry average by 3.8 percentage points, with significant room for improvement. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (1.79%) is slightly higher than negative (0.00%), continue monitoring public sentiment. Among 6 competitors in the same category, KAPPA's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
KAPPA's Mention Rate is 1.79%, lower than 0.6% of competitors
KAPPA's First Mention is 0.00%, lower than 0.9% of competitors
KAPPA's Preferred Rate is 0.00%, lower than 100.0% of competitors
KAPPA's Positive Rate is 1.79%, lower than 8.9% of competitors
KAPPA's Negative Rate is 0.00%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| BBurton | 42.86% | 3.57% | 0% | 41.07% | 10.71% | View Details |
| HHelly Hansen | 39.29% | 5.36% | 14.29% | 35.71% | 8.93% | View Details |
| 迪迪卡侬 | 33.93% | 14.29% | 4.76% | 33.93% | 14.29% | View Details |
| 始始祖鸟 | 32.14% | 17.86% | 19.05% | 30.36% | 10.71% | View Details |
| TThe North Face | 26.79% | 0% | 0% | 26.79% | 8.93% | View Details |
| BBogner | 25% | 0% | 0% | 23.21% | 5.36% | View Details |
| KKAPPA (Current Brand) | 1.79% | 0% | 0% | 1.79% | 0% | View Details |
