As of 2026-03-31, Kiehl's科颜氏's data on the DeepSeek platform in the 沐浴露 category shows: The overall mention rate is 3.64%, below the industry average by 7.3 percentage points, with significant room for improvement. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (3.64%) is slightly higher than negative (0.00%), continue monitoring public sentiment. Among 6 competitors in the same category, Kiehl's科颜氏's overall mention rate surpasses 5 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
Kiehl's科颜氏's Mention Rate is 3.64%, lower than 0.6% of competitors
Kiehl's科颜氏's First Mention is 0.00%, lower than 0.9% of competitors
Kiehl's科颜氏's Preferred Rate is 0.00%, lower than 100.0% of competitors
Kiehl's科颜氏's Positive Rate is 3.64%, lower than 8.9% of competitors
Kiehl's科颜氏's Negative Rate is 0.00%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| CCeraVe适乐肤 | 32.73% | 1.82% | 0% | 30.91% | 9.09% | View Details |
| KKiehl's科颜氏 (Current Brand) | 3.64% | 0% | 0% | 3.64% | 0% | View Details |
| 薇薇姿 | 0% | 0% | 0% | 0% | 0% | View Details |
| LLa Roche - Posay（理肤泉） | 0% | 0% | 0% | 0% | 0% | View Details |
| CCeraVe 适乐肤 | 0% | 0% | 0% | 0% | 0% | View Details |
| 戴戴·可·思 | 0% | 0% | 0% | 0% | 0% | View Details |
| 雪雪玲妃 | 0% | 0% | 0% | 0% | 0% | View Details |
